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Search Engine Optimization (SEO) is an exercise to promote websites on search engines result pages (SERP) for user oriented queries. As an example, a user looking to find an efficient web solutions partner in New Delhi for design & development of a website for his organization, will log on to Google, Yahoo, MSN etc. and type in a query pertaining to his requirements. The query can be anything like web design New Delhi. Once the query has been shot across, the search engine examines its database & throws results as a best fitting reply to the user query. Now there may be thousands of organizations in the same business, how does the search engine determine which one is the best suited? The answer to this lies in the SEO exercise.
Let us first determine how a search engine ranks a website on its result pages. Each Search Engine has web-crawler software which keeps crawling the internet and scanning websites. It may even be on this web page as you are viewing it!! This crawler scans the website for its code, content etc. and just as a teacher gives student marks, it gives websites marks based on hundreds of pre-defined parameters. It is the aggregate of these marks which actually determines the position of a website on the SERP.
The track down drive optimization guru will utilize some mixed SEO tools to painstakingly take your website at the seal of track down drive rankings. Top gradings ensure more strikes, which transforms the sites conversion rate.
Search Engine Optimization (SEO) is an exercise to promote websites on search engines result pages (SERP) for user oriented queries. As an example, a user looking to find an efficient web solutions partner in New Delhi for design & development of a website for his organization, will log on to Google, Yahoo, MSN etc. and type in a query pertaining to his requirements. The query can be anything like web design New Delhi. Once the query has been shot across, the search engine examines its database & throws results as a best fitting reply to the user query. Now there may be thousands of organizations in the same business, how does the search engine determine which one is the best suited? The answer to this lies in the SEO exercise.
Let us first determine how a search engine ranks a website on its result pages. Each Search Engine has web-crawler software which keeps crawling the internet and scanning websites. It may even be on this web page as you are viewing it!! This crawler scans the website for its code, content etc. and just as a teacher gives student marks, it gives websites marks based on hundreds of pre-defined parameters. It is the aggregate of these marks which actually determines the position of a website on the SERP.
